How to Make Money on Youtube in 2023
10 Best Ways – How to Make Money on Youtube in 2023
Are
you looking for ways to make money on YouTube? Then you’ve reached the right
page.
Here
you’ll find my top 10 ways of making money on YouTube, while staying at
home.
According
to Alexa rank, YouTube stands as the second most viewed
website of the entire internet, just after Google on the first spot. With 2
billion monthly users watching 5 billion videos
daily, YouTube gets the attention of many people as a way to make money online.
Today,
with the ease of video recording we now have (almost anyone can do it with
their smartphone) everyone can literally start a YouTube channel. And if you
want to leverage it, you should learn how to make money on YouTube.
Even
a 7-year-old boy started
making money on YouTube, bringing in $22 million with his videos in 2018.
That’s pretty amazing for just reviewing toys for kids.
You
might think that YouTube is already over-saturated and it’s impossible for
newbies to gain views and start to make some money. That might be true if
you’re only thinking about the revenue coming from advertising after you join
YouTube’s partner program, for which you need 1,000 subscribers and 4,000 hours
of views.
But
there are other opportunities to bring in some revenue without having to rely
on advertising.
Even
without a YouTube channel, I can still make money from YouTube!
Here’s a list of how to make money on YouTube in 10
different ways.
How to Make
Money on YouTube
With five hundred hours of
video uploaded to YouTube every single minute, it’s not the easiest thing
on earth to make money on YouTube.
With
numbers rising, and the competition getting harder, earning money with YouTube
is challenging and may also put you off along the way.
Nonetheless,
there are some strategies that will lift you up and open your eyes to what’s
possible (even if you don’t have a million views).
1. Join
YouTube’s Partner Program and earn from ads
This
is the typical revenue stream that most people think of when it comes to making
money from YouTube: advertising revenue.
On
YouTube, advertising can be presented in different formats:
- Video ads before your videos.
- Google
Adsense banner ads.
However,
to start generating income from those ads, your channel has to meet the minimum
eligibility requirements and be approved by their automated systems and human
reviewers. They will review your channel’s content to check if it follows all
of their guidelines.
To
become eligible and join the YouTube Partner Program, you must:
- Have
more than 4,000 valid public watch hours in the last 12 months.
- Gain
1,000 subscribers.
- Have a
linked AdSense account.
- Live in
a country or region where
the YouTube Partner Program is available.
- Follow
all the YouTube monetization policies.
Another
way of leveraging the YouTube Partner Program is through channel memberships that
allow viewers to join your channel through monthly payments and get
members-only perks. For that, you need more than 30,000 subscribers (unless
you’re a gamer, then you only need 1,000).
Having
all those hours and subscribers might be disappointing to beginners, especially
if your goal is to make money with YouTube.
Still,
there are other ways to leverage the biggest video platform in the world, so
keep on reading.
2. Use affiliate
links on your video description
Using affiliate links on the first line of your video
description is a great way to monetize your videos,
especially when you’re reviewing products and the link guides the viewer to
that product page.
In-depth tutorials and
product reviews are
the best type of video content for this monetization model. For each
transaction that occurs through your affiliate link, you get a commission.
Now,
don’t go overboard and dump a bunch of affiliate links on your description.
That will look spammy, and your viewers will distrust you. Just like in a blog,
people who are consuming the content must trust the person who’s sharing it.
The
best way to gain trust from your viewers is to pose a problem, and then solve
it (with the product you’re reviewing, preferably). Your viewers will trust
you, and also the product itself. And if they have a similar problem, they’ll
know how to solve it, thanks to your tutorial or review. This will increase the
chances they’ll click on the link and buy the product.
Remember
that people respond more to
video than to text. Usually, when someone is inclined to buy a product, they go
and look for a video review.
Build
trust with your viewers and create honest reviews.
3. Get funds
from your fans in a subscription-based model
If
you already have a big following, you can leverage the platform to encourage
your followers to fund you, like a crowdfunding
project.
Since
you’re producing content without forcing your audience to pay to access it, if
it’s of good quality, your audience may feel disposed to support your channel
regularly.
There
are platforms specifically crafted for this type of funding, such as Patreon and Tipee.
These
platforms allow your most loyal fans to make donations for as low as $1/mo so
they can have access to exclusive content and exclusive rewards made by
their favorite content creators. They can even earn rewards they wouldn’t be
able to get through YouTube.
On Patreon, The Conscious Kid has
pledges from as little as $1 to $100. In their highest tier plan, they offer
the possibility to speak to them over the phone.
A
good practice to follow is to create
transparency around how the money will be spent and what
you have to offer in each tier. I believe people are more willing to support
the artists they love directly rather than pay a platform that gives them
access to the artists. When you have this direct contact, your fans will feel
they are part of your creation.
Another
platform where your fans can come and support you financially is Tipee. Here you can
support your favorite artists with a one-off tip or monthly recurring tips.
YouTube
also has a feature called Super
Chat, which allows creators to create a tipping jar when
they go live. Viewers will be able to pay to pin their comments on live
streams. This way, content creators can pay attention to the messages of their
most loyal fans, while making some extra money on YouTube.
4. Link your
YouTube channel to your blog
To
get the most out of YouTube, your channel should be linked to your website
or blog.
This
way, you can get more people to sign up for your newsletter, converting your
viewers into buyers in case you sell anything on your blog.
Imagine
you have a video reviewing a product. You can repurpose that content on your blog and
include the video in it. Both your channel and your blog will have affiliate
links, and you can leverage both platforms to generate commissions.
Your
YouTube channel will build blog readers, and your blog will build YouTube
viewers. It’s a win-win.
5. Join the
Amazon Influencer Program
The Amazon Influencer Program allows
you to have your own page on Amazon to showcase the products you recommend to
your audience.
By
recommending Amazon products through your videos (and affiliate links) you get
a cut of the pie. Usually, the commissions range from 8-10%.
This
is not a service only for YouTube, but for all social media. Therefore, the more followers you have the more you can earn.
However,
social media followers and other metrics will dictate if you’re eligible to
participate in the program.
If
you don’t have a big following yet, you can always join Amazon Associates Program,
wish is free for everyone. You’ll get the same commissions by recommending
Amazon products, but you won’t have your personal Amazon page.
6. Leverage
YouTube Premium for extra revenue
YouTube Premium allows
users to view videos without any ads for $11.99/mo.
In
this modality, channels get paid 55% of revenue by watch time. While there’s
not much information if this model is viable to make an income, some report it’s
really worth it.
For
most channels, ad revenue may not be so consistent as watch time. For example,
in January, companies may not spend much on ads, since nobody has money after
Christmas. While watch time may be steady, ad revenue will be lower.
Keep
track of your watch time and video engagement to find if YouTube Premium is
worth the deal or not.
7. Crowdfund
your next project
Crowdfunding is an
excellent option to bring your ideas to life. If it’s only a matter of money,
then crowdfunding will help.
People
like to support what they value, and you could be surprised to find out how
much some people are willing to give in order for you to create your project.
To
start a crowdfunded project, be transparent about how the money will be spent.
You can also offer a preview of the work as a way to get people excited about
it.
If
you have a trailer or other promotional material, upload it to YouTube and show
the world your idea. In the description, put a link to the crowdfunding site so
people can pledge what they want.
Kickstarter and Indiegogo are two
of the most popular crowdfunding sites for creatives. But you can also promote
a “non-creative” project on YouTube through these sites.
8. Sell
merchandise
There
are lots of merchandise to
sell online, from t-shirts, mugs, and bags to socks, jackets, clocks, pins, and
many more. With the right integration, selling merchandise can be a powerful
way of making money on YouTube.
Merchandising
will increase your exposure (or your brand’s exposure) in the real world, the
offline world, deepening the relationship between you and your fans.
Channels
with over 10,000 subscribers, like Lucas the Spider, can integrate their Teespring store
with YouTube. This way, instead of having links in the video description, the
channel can sell the merchandising directly under its video.
Teespring
is a print-on-demand provider, which means you don’t have to deal with
shipping, fulfillment, and customer support. You get to reap the benefits of a
dropshipping business without all the hassle of managing an inventory.
9. License your
video
Imagine
you have a video go viral.
You
can license it to
the media and make money. TV shows, news, and online
news sites are always looking for what’s trending, and they can reach out to
you if you have a viral video.
With Jukin Media, there’s an
easy way of safeguarding your copyrights, where your videos can be searched for
and purchased. You get 50% of the shared revenue.
For
example, several media outlets may be interested in using this video of a
robot painting a portrait of a renowned Dutch painter.
10. Claim the
copyright of your content with Content ID
If
you create music or video, you can protect the copyright of your
works.
Content ID is
YouTube’s automated, scalable system that enables copyright owners to identify
YouTube videos that include content they own. Videos uploaded to
YouTube are compared against audio and video files registered with Content ID
by content owners, looking for any matches.
When
there’s a match, those videos receive a copyright claim. This is a way
of preventing fraudulent copies and reclaiming your rights to monetize your
creations.
If,
for example, you compose and record a song, put it online, and
someone downloads it and uses it on a YouTube video without
permission, you can claim ownership of the song by registering it with Content
ID. The video uploader will receive a copyright claim, and if he doesn’t remove
the song, ads may show up on his video. You’ll be entitled to receive the ad
revenue since you’re the owner of the copyrighted content.
The
most well-known companies that offer Content ID protection are AdRev and Identifyy.
If
you’re a musician or video creator, Content ID is a great alternative to make
money on YouTube through unlicensed usage of your music.
How to make
money on YouTube FAQs
Below
is a list of the most common questions regarding making money on YouTube.
How do I make
money on YouTube?
Here
are the top 10 ways of earning an income through YouTube:
- Earn
money by displaying ads on your videos after you join the YouTube Partner
Program.
- Through
affiliate links.
- Being
regularly funded by your fans.
- Repurposing
your content on your blog.
- Joining
the Amazon Influencer Program.
- Monetizing
your watch time by being a part of YouTube Premium.
- Being
crowdfunded by your viewers.
- Selling
different types of merchandise.
- Licensing
your viral video.
- Through
Content ID.
How many views
do I need to make money on YouTube?
It
all depends on the monetization method you’re using.
To
be eligible to display ads on your videos, you need 1,000 subscribers and 4,000
hours of watch time in the last 12 months. Only after you reach these
milestones, will your channel be reviewed.
The
more views you have, the more you earn. It’s that simple. However, if you’re
monetizing your video with affiliate links, you only need 1 view to generate a
sale and receive a commission. There really is no rule here.
How much money
do YouTubers make?
The
highest-paid YouTubers. make a lot of money from advertising. According
to Forbes, here’s a list
of the top 10 earning YouTube stars of 2018:
- Ryan
ToysReview: $22 million
- Jake
Paul: $21.5 million
- Dude
Perfect: $20 million
- DanTDM:
$18.5 million
- Jeffree
Star: $18 million
- Markiplier:
$17.5 million
- Vanoss
Gaming: $17 million
- Jacksepticeye:
$16 million
- PewDiePie:
$15.5 million
- Logan
Paul: $14.5 million
Those
are big numbers. However, the answer the majority of YouTubers will give is
“none” or “too little”.
Making
money on YouTube through ads is not easy. Your channel needs to grow, and you
need a very strong commitment to publish consistently and promote your videos
over time.
To
get straight to the numbers, Google pays out 68% of AdSense revenue, so for
every $100 an advertiser pays, Google pays $68 to the YouTuber. Revenue also
depends on the niche your channel is in.
Per
1,000 views, ad revenue can range from $0,30 to $5. But like I said, it depends
on your niche. Probably, the most successful niche is gaming. Others include
lifehacks, celebrity gossip, news, food reviews, animals activities, and spoof.
Here’s
a great tool for you to
get an idea of how much you can potentially earn through ads, based on video
views and engagement.
How much can I
earn with 1,000 views on YouTube?
The
answer depends a lot of different factors. Such factors include the niche
you’re in, how many of those viewers click on the ads, the ad formats (banner
or video), and also the country you are located in. Your CPM will vary
according to all of that.
Advertisers
can choose different ad strategies, so you can get $0 for one view or $3 for
another view if the latter clicks on a high-value advertisement. On top of
that, advertisers only pay if the ad is actually watched, therefore if your
viewers skip the ads, you’ll have a significant impact on your earning.
Is it hard to make
money on YouTube?
It’s
no easy task to earn a considerable income from YouTube. Besides reaching the
threshold of 1,000 subscribers and 4,000 hours of watch time in the last 12
months to be eligible to the YouTube Partner Program, you still need to consistently
create videos to generate tons of views, and monitor your CPV (Cost Per View).
The
best way to start making some money on YouTube is with affiliate
marketing. You don’t need a lot of viewers or subscribers to start earning some
revenue. The videos that perform better for this model are product reviews or
tutorials. You just have to place your affiliate links in the description.
To
further increase earnings potential, consider starting a blog and embedding
your videos on your posts by repurposing the video content on your blog. This
will get you more views and improve your rankings on search engines.
Conclusion
That’s
it for my top 10 ways on how to make money on YouTube.
While
making money on YouTube might be a great way of generating some passive income,
it may not be the best way to start making money online. That is, if you want
fast results.
My
main advice to you is to start a blog and use YouTube as a secondary
way of generating traffic to your blog. Then, using affiliate links both on
your blog as well as on your video’s description will increase your chances of
earning money fast. This way, you don’t have to rely solely on YouTube ads, as
you’ll have to walk a long distance to get there.
Did
I forget anything? If you know another way of making money on YouTube that’s
not mentioned here, let me know in the comment section.