List of Eligible Countries for Instreams Ads Facebook Monetization 2023

Today we're launching in-stream ads* in 21 new countries, with support for English and five new languages: French, German, Portuguese, Spanish and Thai. Eligible publishers and creators in the following countries can now join in-stream ads and monetise their longer-form videos on Facebook that build loyal fan followings:

Europe: Belgium, Denmark, France, Germany, Netherlands, Norway, Portugal, Spain, Sweden

Latin and South America: Argentina, Bolivia, Chile, Colombia, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Peru

Asia: Thailand

These countries join the five launched in August: US, UK, Ireland, Australia and New Zealand. Already we are seeing strong interest in in-stream ads and early signs of programme success – in just the first two weeks, more than 20% of eligible publishers and creators in the initial five countries joined in-stream ads and nearly 10% of those Pages made over $1,000 in two weeks.

We will continue to expand to more languages and more markets over the coming weeks, helping to support publishers and creators globally as they make and upload great videos for their engaged audiences on Facebook. Visit here for the latest information on supported countries and languages.

Easily track eligibility and join

Publishers and creators can visit fb.me/joinadbreaks, Creator Studio or their Page video insights to join in-stream ads. On these destinations, those that do not yet meet the eligibility criteria can view a graphical representation of their Facebook followers, video views and Monetisation Eligibility Standard* compliance to track each Page's progress towards qualifying.

To provide greater transparency into Monetisation Eligibility Standard* compliance, publishers and creators can now access a new visualisation in Creator Studio that indicates whether policy violations are affecting their eligibility for or ongoing ability to monetise on Facebook. They can also see a list of some of these violations and, in some cases, submit an appeal directly from the list.

Once publishers and creators qualify for in-stream ads, they can onboard and begin inserting placements for ads in their videos. We are also introducing the ability for Pages to bulk-upload large numbers of videos so they can easily build up their Facebook video presence and earn money for their qualifying back catalogue.

Best practices to program for success

The cornerstone of achieving and maintaining in-stream ads eligibility and earning meaningful revenue starts with creating the type of content that viewers have told us works best with in-stream ads: longer videos that people seek out and want to come back to.

While our eligibility standards are meant to provide basic guidelines to ensure that publishers and creators are on a path to making money with in-stream ads, we have seen that publishers and creators finding the most success with in-stream ads follow certain best practices:

Create longer content: Pasquale Sciarappa shares 10-minute plus videos to his devoted followers of him cooking his favourite Italian recipes in his New Jersey kitchen. He is a good example of the power of thematic content to keep an audience coming back for more.

Build a loyal audience: This hilarious video from All Def is a great example of viewers seeking out content they love – nearly 70% of viewers sought out this video in places like Watchlist and Search. An audience eager to watch the latest video is more likely to monetise. The Claire Ryan Crosby Page has also done a great job of building a loyal audience. More than 25% of viewers specifically sought out this video of Claire and her Dad testing their vocal pitch, and 200,000+ people made it past the 1-minute mark.

Engage your community: Jay Shetty creates deeply meaningful content for his community with wisdom to help people on their life journeys, and in-stream ads helps support his ability to keep reaching more people. For example, the important message in this video inspired more than 80% of viewers who reached the in-stream ad to stay to watch it through, greater than the 70% in-stream ads programme-wide average. It's a great example of tapping into a collective emotional experience that many people can relate to and rallies a community together.

"The monetisation experience with Facebook has been simple, easy and effortless. The tool is great to use and has a very clear process. Building a meaningful community has been the most purposeful and filling achievement of my life. To have a truly global audience that is growing daily is a blessing that I feel humbled to have. It is the result of a sincere intention to transform people's lives and make a difference in the world. I feel grateful to have Facebook as a platform for helping me share my message to billions of people who view my videos." – Jay Shetty